Love Brand | Sidi Ali among the favorite brands in 2025

Tuesday 17 February 2026 - 08:00

By: Sahili Aya

Each year, the Love Brand ceremony stands as one of the flagship events of Les Impériales. More than a simple ranking, it serves as a true barometer of Moroccan consumers’ attachment to their brands.

The 2025 edition confirmed this dynamic, while the 2026 edition is already preparing to measure new trends in consumer preference.

Love Brand: a distinction rooted in emotional attachment

Unlike awards based on creative or technical criteria, Love Brand relies on a distinctive approach. The study, conducted by the research firm Imperium, is based on a nationwide survey using open-ended questions. Respondents spontaneously cite the brands they appreciate most.

This methodology defines the true value of Love Brand: it does not measure advertising visibility, but genuine consumer attachment. The recognition reflects the authentic place brands occupy in the daily lives of Moroccans.

Love Brand 2025: Sidi Ali confirms its brand strength

The 2025 edition of Love Brand highlighted the country’s most loved brands. In a context of heightened competition, only those capable of building strong and lasting connections managed to stand out.

Within this framework, Sidi Ali delivered a notable performance by ranking second in the Beverages category.

This result is particularly significant given that the brand secured first place in the previous edition, confirming the consistency of its strong positioning among Moroccan consumers.

A tangible demonstration of the solidity of its emotional capital with the public.

Recognition reflecting consumer trust

The distinction earned in 2025 goes beyond a simple ranking. It illustrates the lasting relationship built between the brand and its consumers, grounded in consistency, perceived quality, and proximity.

Sidi Ali is a Moroccan natural mineral water brand established in 1978, associated with an image of purity and lightness. It stands out for its pure, balanced composition and nitrate-free profile, often highlighted in its health-oriented communication.

The brand belongs to Les Eaux Minérales d’Oulmès, a company listed on the Casablanca Stock Exchange and a subsidiary of Holmarcom Group, Morocco’s leading producer and distributor of bottled water. The group also operates internationally, particularly in sub-Saharan Africa through a subsidiary in Benin.

The keys to Sidi Ali’s performance

Its ranking in Love Brand 2025 rests on several structural pillars:

A strong historical presence in the Moroccan market
An image associated with trust and consistency
Sustained proximity with consumers
The ability to maintain long-term loyalty

Over the years, the brand has strengthened its position by becoming a familiar reference in many households, explaining the solidity of its ranking.

What the 2025 Edition Reveals About the Market

The results of Love Brand 2025 confirm a strong trend: Moroccan consumer preference is increasingly shaped by emotion and proximity.

In an environment saturated with advertising messages, the brands that stand out are those capable of listening to, understanding, and accompanying their audience in everyday life.

Toward Love Brand 2026

As the next edition approaches, one certainty stands out: brands that leave a lasting mark are those that create sincere bonds with their audience. Love Brand 2026, scheduled for Tuesday, March 31, 2026, is already shaping up to be another key milestone to measure the evolution of this attachment and identify brands that have successfully preserved this privileged relationship.

Walaw, Love Brand’s partner, will support this dynamic by highlighting throughout the year the brands that continue to strengthen their connection with the Moroccan public.

The question is no longer: should you be visible?

But rather: are you ready to become a Love Brand in 2026?

For details about the next Love Brand edition, visit the official website of Les Impériales.